↯LOW POLY. HIGH VOLTAGE. A NEW FRAME FOR AN ICONIC MOMENT.
ROADSTER / VOLTAGE EDITION↗
AN ICON. REWIRED.FULLY ELECTRIC. FULLY UNFORGETTABLE.
FIG. 001 / THE ORIGINAL VOLTAGEREDLINE: REDEFINED
SCROLL TO FEEL SOMETHING.↓HAWTHORNE, CA → EVERYWHERE
THE FUTURE CAME IN RED↯NO GAS. ALL VOLTAGE.↯ZERO TO LEGEND↯THE FUTURE CAME IN RED↯NO GAS. ALL VOLTAGE.↯ZERO TO LEGEND↯
01 / THE ORIGIN16 NOVEMBER 2017 · HAWTHORNE, CALIFORNIA
+ THE NIGHT EVERYTHING SHIFTED.
They came for a truck. They left with a legend.
01 — THE SETUP
The headline was supposed to be the Semi.
On November 16, 2017, Elon Musk took the stage in Hawthorne to introduce the Tesla Semi. The crowd had come to see an electric truck. The evening still had one more surprise waiting in the trailer.
02 — THE UNEXPECTED ENTRANCE
Then the red Roadster rolled into the spotlight.
A red next-generation Roadster emerged from the back of a Semi trailer. A low silhouette. A silent powertrain. An entrance that instantly changed the story of the night.
03 — THE AFTERSHOCK
A moment worth keeping charged.
Musk introduced ambitious performance targets and a new vision for the electric sports car. Tesla Voltage takes its spark from that reveal: the red car, the audacity, and the feeling that the future had just pulled up.
THE VOLTAGE SPIRIT
Some cars make noise. This one made history.
A THROWBACK LOOK. A FORWARD-THINKING OBSESSION.
02 / THE MACHINETHE NUMBERS THAT SET THE ROOM ALIGHT.
Built to challenge the expected.
The ambitions introduced for the next-generation Roadster. A snapshot of the reveal that inspired us.
01 / ACCELERATION
1.9s
0–60 mph
Blink. The conversation changed.
02 / TOP SPEED
250+
Miles per hour
A new horizon for electric ambition.
03 / RANGE
620mi
On a single charge
The long way suddenly looked better.
ANNOUNCED ROADSTER TARGETS AT THE 2017 UNVEIL. HISTORICAL CONTEXT, NOT VERIFIED PRODUCTION PERFORMANCE.
SAME SPARK. NEW STREETS.
03 / THE COMMUNITYFIND YOUR CURRENT.
THE REVEAL WAS JUST THE BEGINNING.
Stay in the loop. Keep it electric.
For the ones who remember the entrance. For the ones who feel the same spark. Plug into Tesla Voltage.